Rizwan enjoys drawing a lot and finds that to stimulate his imagination. “This craft is important to us and we will do whatever it takes to continue it. We are special because very few people know this work. “, he says with pride. He takes the time to train young people who are keen on learning.
His team is constantly thinking of how to innovate. Although there is little scope in changing the technique, they want to adapt to more daily-use fabrics like denim and dress materials. Their goal is to make rogan art accessible to a wider audience. Currently, they market through government organized exhibitions, Whatsapp and Instagram.
Rizwan is worried about the impact of Covid19 on their business. Completed orders are yet to be dispatched and some products are stuck with courier companies in Bhuj. Each product is highly valuable and so the inventory must be tracked and managed carefully. The Gujarat hastha kala nigam has assured marketing assistance.
“The only good thing is we have used this lockdown to finish a lot of repair work in our house.”, he says.
