Seema is running an NGO to help women gain financial sustenance by practicing pumpkin craft. She has been working closely with farmers for nearly a decade and a half and experiencing rural wisdom, Seema witnessed many interesting crafts and simple toys, embedded in the culture and talent. She believes that supporting and providing an exposure to these farmers and rural artisans to showcase their skills, would make their life better. The products made by them are handmade and sustainable. They offer alternative to harmful plastics and to industrial products, both of which pollute the environment.