Viswanatha Reddy
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Original price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| /
Handpainted Kalamkari Wall Hanging of Sri Ram's Darbar
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsDraping your walls with a multi-coloured hue, this Pen Kalamkari Wall Hanging of Sri Rama Pattabhishekham brings dawn of hope. Characterized by fai...
View full detailsOriginal price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| / -
Original price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| /
Handpainted Lakshmi Ganesh Saraswati Kalamkari Wall Hanging
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsA true reflection of India's deep-rooted culture and heritage, here's a splendid handpainted Pen Kalamkari Wall Hanging of Goddess Lakshmi, Lord Ga...
View full detailsOriginal price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| / -
Original price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| /
Handpainted Kalamkari Wall Hanging of Lord Ganesha
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsWhen you light up your homes for a celebration, let the glow fall on this beautifully handpainted wall hanging by the Kalamkari artists. Representi...
View full detailsOriginal price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| / -
Original price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| /
Red Handpainted Kalamkari Wall Hanging of Geeta Updesh
Viswanatha Reddy
Made to order. Making time: 30 days1 reviewDrawing attraction and weaving a story that holds significance in Indian history, you can cover the walls of your home in cultural tones. Here, the...
View full detailsOriginal price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| / -
Original price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| /
Handpainted Kalamkari Wall Hanging of Lord Ganesha's Procession
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsCelebrations begin on a colorful note as the spectacle leads the way into your home. In this delicately and intricately crafted Pen Kalamkari Wall ...
View full detailsOriginal price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| / -
Original price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| /
Grey Handpainted Kalamkari Wall Hanging of Geeta Updesh
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsWatch the magic of this beautiful story unfold in this illustrative artwork. Riding the chariot of exceptional artistry and craftsmanship, the Kala...
View full detailsOriginal price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| / -
Original price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| /
Handpainted Radha Krishna Kalamkari Wall Hanging
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsSynonymous with each other, Radha and Krishna are the epitomal of love. Transcending eras and emotions, this Radha and Krishna Kalamkari Wall Hangi...
View full detailsOriginal price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| / -
Original price ₹1,205.00 - Original price ₹1,205.00Original price ₹1,205.00₹1,230.00₹1,230.00 - ₹1,230.00Current price ₹1,230.00| /
Brown and Multicolour Kalamkari Cotton Silk Stole
Viswanatha Reddy
Ready To ShipNo reviewsThis Cotton Silk Kalamkari stole is a great companion for Indian and western clothing. It is the perfect mix of traditional techniques with contemp...
View full detailsOriginal price ₹1,205.00 - Original price ₹1,205.00Original price ₹1,205.00₹1,230.00₹1,230.00 - ₹1,230.00Current price ₹1,230.00| / -
Original price ₹1,205.00 - Original price ₹1,205.00Original price ₹1,205.00₹1,230.00₹1,230.00 - ₹1,230.00Current price ₹1,230.00| /
Pink Kalamkari Stole with Multicolour Floral Design
Viswanatha Reddy
Ready To ShipNo reviewsThis Cotton Silk Kalamkari stole is a great companion for Indian and western clothing. It is the perfect mix of traditional techniques with contemp...
View full detailsOriginal price ₹1,205.00 - Original price ₹1,205.00Original price ₹1,205.00₹1,230.00₹1,230.00 - ₹1,230.00Current price ₹1,230.00| / -
Original price ₹1,205.00 - Original price ₹1,205.00Original price ₹1,205.00₹1,230.00₹1,230.00 - ₹1,230.00Current price ₹1,230.00| /
Black and White Kalamkari Cotton Silk Stole
Viswanatha Reddy
Ready To ShipNo reviewsThis Cotton Silk Kalamkari stole is a great companion for Indian and western clothing. It is the perfect mix of traditional techniques with contemp...
View full detailsOriginal price ₹1,205.00 - Original price ₹1,205.00Original price ₹1,205.00₹1,230.00₹1,230.00 - ₹1,230.00Current price ₹1,230.00| / -
Original price ₹1,205.00 - Original price ₹1,205.00Original price ₹1,205.00₹1,230.00₹1,230.00 - ₹1,230.00Current price ₹1,230.00| /
Light Pink Kalamkari Ctton Silk Stole with Multicoloured Pattern
Viswanatha Reddy
Ready To ShipNo reviewsThis Cotton Silk Kalamkari stole is a great companion for Indian and western clothing. It is the perfect mix of traditional techniques with contemp...
View full detailsOriginal price ₹1,205.00 - Original price ₹1,205.00Original price ₹1,205.00₹1,230.00₹1,230.00 - ₹1,230.00Current price ₹1,230.00| / -
Original price ₹1,205.00 - Original price ₹1,205.00Original price ₹1,205.00₹1,230.00₹1,230.00 - ₹1,230.00Current price ₹1,230.00| /
Maroon Kalamkari Stole with Green and Blue Floral Designs
Viswanatha Reddy
Ready To ShipNo reviewsThis Cotton Silk Kalamkari stole is a great companion for Indian and western clothing. It is the perfect mix of traditional techniques with contemp...
View full detailsOriginal price ₹1,205.00 - Original price ₹1,205.00Original price ₹1,205.00₹1,230.00₹1,230.00 - ₹1,230.00Current price ₹1,230.00| / -
Original price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| /
Handpainted Kalamkari Wall Hanging of Radha Krishna
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsLive in the circle of love as tradition and modernity seamlessly blend in this work of art. Find the Kalamkari artists' intricately detailed Pen Ka...
View full detailsOriginal price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| / -
Original price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| /
Handpainted Ganesha Kalamkari Wall Hanging
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsWhether it's you or your home, certain qualities and attributes define you and your space to the outside world. The multifaceted Kalamkari artists ...
View full detailsOriginal price ₹3,730.00 - Original price ₹3,730.00Original price ₹3,730.00₹3,830.00₹3,830.00 - ₹3,830.00Current price ₹3,830.00| / -
Original price ₹7,995.00 - Original price ₹7,995.00Original price ₹7,995.00₹8,095.00₹8,095.00 - ₹8,095.00Current price ₹8,095.00| /
Handpainted Kalamkari Wall Hanging of Lord Buddha
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsIf you're on the lookout for tranquillity and peace in your home, an elegantly handpainted artwork of Lord Buddha should do the trick. Here's a Pen...
View full detailsOriginal price ₹7,995.00 - Original price ₹7,995.00Original price ₹7,995.00₹8,095.00₹8,095.00 - ₹8,095.00Current price ₹8,095.00| / -
Original price ₹7,995.00 - Original price ₹7,995.00Original price ₹7,995.00₹8,095.00₹8,095.00 - ₹8,095.00Current price ₹8,095.00| /
Handpainted Geeta Updesh Kalamkari Wall Hanging
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsRiding the chariot of exceptional artistry and craftsmanship, the Kalamkari artists present you with the Pen Kalamkari Wall Hanging of Geetopadesam...
View full detailsOriginal price ₹7,995.00 - Original price ₹7,995.00Original price ₹7,995.00₹8,095.00₹8,095.00 - ₹8,095.00Current price ₹8,095.00| / -
Original price ₹7,995.00 - Original price ₹7,995.00Original price ₹7,995.00₹8,095.00₹8,095.00 - ₹8,095.00Current price ₹8,095.00| /
Handpainted Kalamkari Wall Hanging of Lord Krishna with Gopikas
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsWhen you talk about flirtation and love in the air, Lord Krishna and his Gopikas feature in the picture. Filling your home with romance, here's a t...
View full detailsOriginal price ₹7,995.00 - Original price ₹7,995.00Original price ₹7,995.00₹8,095.00₹8,095.00 - ₹8,095.00Current price ₹8,095.00| / -
Original price ₹10,160.00 - Original price ₹10,160.00Original price ₹10,160.00₹10,260.00₹10,260.00 - ₹10,260.00Current price ₹10,260.00| /
Handpainted Sri Ram's Darbar Kalamkari Wall Hanging
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsExperience the myriad colors that fill up the intricate details of this handpainted wall hanging. This elegant maroon, white, and black Pen Kalamka...
View full detailsOriginal price ₹10,160.00 - Original price ₹10,160.00Original price ₹10,160.00₹10,260.00₹10,260.00 - ₹10,260.00Current price ₹10,260.00| / -
Original price ₹7,995.00 - Original price ₹7,995.00Original price ₹7,995.00₹8,095.00₹8,095.00 - ₹8,095.00Current price ₹8,095.00| /
Handpainted Kalamkari Wall Hanging of Rama and Sita
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsIf beautiful artistry and handcrafted work take your breath away, this elegant tricolored Pen Kalamkari Wall Hanging of Sri Rama in Darbar will cap...
View full detailsOriginal price ₹7,995.00 - Original price ₹7,995.00Original price ₹7,995.00₹8,095.00₹8,095.00 - ₹8,095.00Current price ₹8,095.00| / -
Original price ₹24,085.00 - Original price ₹24,085.00Original price ₹24,085.00₹24,185.00₹24,185.00 - ₹24,185.00Current price ₹24,185.00| /
Handpainted Kalamkari Wall Hanging of Lakshmi Ganesh and Saraswati
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsWhen the Gods descend, they lead you to find kindness in yourself and show compassion towards others. This bespoke Pen Kalamkari Wall Hanging of Go...
View full detailsOriginal price ₹24,085.00 - Original price ₹24,085.00Original price ₹24,085.00₹24,185.00₹24,185.00 - ₹24,185.00Current price ₹24,185.00| / -
Original price ₹67,430.00 - Original price ₹67,430.00Original price ₹67,430.00₹67,530.00₹67,530.00 - ₹67,530.00Current price ₹67,530.00| /
Handpainted Kalamkari Wall Hanging of Krishna Jambavathi Tale
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsGarland your home with the tales of this quintessential wedding and allow it to illuminate your ambiance with love and light. Here's a rare Pen Kal...
View full detailsOriginal price ₹67,430.00 - Original price ₹67,430.00Original price ₹67,430.00₹67,530.00₹67,530.00 - ₹67,530.00Current price ₹67,530.00| / -
Original price ₹42,385.00 - Original price ₹42,385.00Original price ₹42,385.00₹42,485.00₹42,485.00 - ₹42,485.00Current price ₹42,485.00| /
Handpainted Kalamkari Wall Hanging Depicting Lord Ganesha's Tales
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsOften a vision found in mythology books, this Pen Kalamkari Wall Hanging of Lord Ganesha's Tales unravels the complete story. With intricate detail...
View full detailsOriginal price ₹42,385.00 - Original price ₹42,385.00Original price ₹42,385.00₹42,485.00₹42,485.00 - ₹42,485.00Current price ₹42,485.00| / -
Original price ₹43,350.00 - Original price ₹43,350.00Original price ₹43,350.00₹43,450.00₹43,450.00 - ₹43,450.00Current price ₹43,450.00| /
Handpainted Kalamkari Wall Hanging Depicting Goddess Durga's Tales
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsProtection and preservation of all things good come easy to these Kalamkari artists, whose intricate artwork and attention to detail know no bounds...
View full detailsOriginal price ₹43,350.00 - Original price ₹43,350.00Original price ₹43,350.00₹43,450.00₹43,450.00 - ₹43,450.00Current price ₹43,450.00| / -
Original price ₹67,430.00 - Original price ₹67,430.00Original price ₹67,430.00₹67,530.00₹67,530.00 - ₹67,530.00Current price ₹67,530.00| /
Handpainted Kalamkari Wall Hanging of Krishna Leela
Viswanatha Reddy
Made to order. Making time: 30 daysNo reviewsTranslating the years gone by and portraying the historical significance through illustrations, this Pen Kalamkari Wall Hanging of Sri Krishna Leel...
View full detailsOriginal price ₹67,430.00 - Original price ₹67,430.00Original price ₹67,430.00₹67,530.00₹67,530.00 - ₹67,530.00Current price ₹67,530.00| /
Pen Kalamkari is a style of art from Sri Kalahasti in Andhra Pradesh where freehand drawings are done with pens made of bamboo and then painted in with natural colours. It is characterized by flowery motifs and mythological motifs from Hindu epics.
Vishwanatha Reddy is a pen Kalamkari artisan and works with about forty other artisans in a cluster in Sri Kalahasti. His family has been practising the craft for nearly two generations and he himself has been a kalamkar since childhood. With the growing popularity and demand of Kalamkari work, there has been substantial dilution in authentic hand worked Kalamkari art. Screen printed art is booming and affecting the authenticity of the craft.
Vishwanatha has a Bachelor of Arts degree and has received a National Award in 2008 for his work in pen Kalamkari. “Initially, our family only made wall hangings but over the past ten years they have built a collection of saris, dupattas, running fabric, and stoles as well.”, he says. The cotton saris and stoles are a few of his bestsellers, especially in summer when they are comfortable to use.
He lives in a joint family structure, with his wife, two sisters and their husbands, and his mother. He works for about eight to nine hours a day and has achieved the status of a master artisan. The months of May and June are slow selling. During the monsoons, they cannot make any new pieces as rains hamper the crucial drying process.
“People don’t realize how much work does into Kalamkari work. All artists develop back pain and eye problems over time because of the attention to detail.”, Vishwanatha explains about the side-effects of practising pen Kalamkari.
Vishwanatha’s father’s family used to make large murals that were popular. But now they do smaller and medium sized ones to make it more accessible to all kinds of customers. He also keeps working on new, contemporary patterns to use on stoles and dupattas to cater to demands in wearable art.
Vishwanatha has even painted the entire Ramayana on a piece of 2 metre fabric. He derives inspiration from his worn ideas, research and through training. Without any children in the house, he is unsure of who will take the craft forward. “Currently our biggest challenge is Corona virus impact. We have no business and no raw materials to work on and keep stick ready. We are only able to sell through Whatsapp since there are no exhibitions.”
Today, with only about five to six master artisans in this field, pen Kalamkari is a vulnerable craft. Coupled with the Covid scenario and growing market of cheap, screen-printed alternatives, it is essential to build awareness of the complexities of this ancient craft.